We start by defining the brand's identity that speaks to your users and sets you apart from competitors. A brand's identity is not just about the visual elements, but also the messaging and tone of voice that is used in all communications. We work closely with you to understand your brand's values and personality, and develop messaging that resonates with your target audience. Next, we create a logo that visually represents your brand and determine the color scheme, typography, and other design elements. The messaging, tone, and visual elements are consistent across all touchpoints of the brand.

Once we have established the brand's identity, we create a moodboard to visually represent the brand's style and aesthetic. This helps to ensure that all design elements are consistent and cohesive, and that the brand's personality shines through.

From there, we present proposals that include mockups of how the brand and product will look in various contexts. This allows you to visualize how the brand will be perceived by your target audience and make informed decisions about design direction.

Finally, we create a comprehensive brand manual that outlines all design and messaging guidelines for the brand. This ensures that everyone is aligned on the brand's visual and verbal identity and can maintain consistency as the brand grows and evolves.