Wine & Spirits

Founded in 1982 Wine & Spirits is published seven times a year amd read by over 200,000 members of America's wine community. Consumers and wine professionals read the magazine for information on established and up-and-coming regions and producers, the art and science of viticulture, industry happenings and food and wine pairing.

The challenge

Wine & Spirits needed to migrate their website and digital activities from an older solution into a modern one while improving the user experience. At the same time, they needed to improve their internal information management.

The solution

White Prompt assigned a small team that worked side by side with Wine & Spirits' CTO and Design Manager defining and executing a plan of action.

Results: The online magazine was migrated successfully and is now serving thousands of member-users among the trade and wine consumers. And the company's internal systems are being integrated under a single management platform.


Wine & Spirits improved user engagement in the site while optimizing their management processes saving operation costs. Now, users have a unified and better experience.